With the announcement of The Juice acquiring AudiencePlus and their products merging, we wanted to answer a few immediate questions for you.

Question: I’m on both platforms, what will happen?

Both platforms will continue to exist independently.

However, if you’re hosting content on AudiencePlus, you can now distribute content on The Juice. If you’re distributing content on The Juice, you can host content on AudiencePlus. Contact our team to learn more.

Our team is working on an integration plan to merge the two platforms better in the near term. We’re excited about this vision for B2B Marketers. You’ll be able to focus on creating high-quality content, and our combined platform will do the rest: publish, distribute, and convert. Stay tuned!

Question: Wait. Who acquired who? And what brand is still live?

This is more of a “joining of forces” than an acquisition. We shared a vision and felt the combined product offering would be more powerful and better fit where the content marketing and demand generation space is going. Technically, The Juice has acquired
AudiencePlus. However, the combined products will operate under the AudiencePlus brand moving forward. The Juice brand will be sunset.

The Juice team is operating the combined business.

Question: I’m a customer of one or the other. What does this mean now?

You now have access to both products. We’re also looking for design partners to help us bring the two platforms together. We’d love for you to be apart of that journey.

Question: I’m interested in using
AudiencePlus and/or The Juice platform, who do I contact now?

You can learn more about our three new product suites—publish, distribute, and convert—at audienceplus.com. You can request a demo there or contact our team directly at [email protected]

Question: Is The Juice brand going away?

The Juice is being squeezed, yes (the brand may be leaving but the puns will not). It’s been one helluva run, but we’re taking this opportunity to merge products, businesses, and visions and felt that it would be better for our customers, our users, and our team to operate under one brand—AudiencePlus.

You may still see references to The Juice as we work on the transition but everything will be moving to audienceplus.com.

If you are a customer or user of The Juice, you can now login for the same experience at audienceplus.com

Question: Is The Juice platform still accessible?

Yes! And it will continue to grow and evolve into the future. You can still access it directly at audienceplus.com, app.thejuicehq.com. You’ll continue to receive email digests, news, and trending content from the platform.

Question: How do I access my AudiencePlus instance?

You can access it directly the way you always have
at audienceplus.com

Question: What team should I contact if I have questions?

You can contact us directly at [email protected]

Question: What’s next for the combined entity?

First, you’ll notice we’ve moved quickly to combine our brand and website at audienceplus.com

We’ll continue to operate both platforms now and into the future. You should not notice many differences in the short-term. We are updating the
backend of both platforms to better work together. Expect more details on this in the future. For now, the Publish, Distribute, and Convert product lines can be purchased together or independently.

Question: Will I continue receiving The Juice email digests?


You will! The Juice platform will still curate content unique for you and your role.

If you’re an existing user, you can update your profile here
app.thejuicehq.com.

If you’re interested in receiving curated content recommendations unique to your role, industry, and interests, you can
sign up here.

Question: Is AudiencePlus’ conference,
Goldenhour, happening this year?

The Goldenhour brand and experience will continue to evolve. The conference will not take place this spring. Anthony Kennada, founder of AudiencePlus, is leading the charge and will keep everybody posted.

Question: Both AudiencePlus and The Juice were venture-backed. Are they fundraising? Who should I contact if I’m interested in investing?


The Juice Board of Directors and investors will continue to partner with
AudiencePlus. If you are interested in learning more about investment opportunities, please contact CEO Jonathan Gandolf directly at [email protected]

Question: What else do I need to know?

We think that’s all! But please don’t hesitate to contact our team directly at [email protected]. All other updates can be found at audienceplus.com/discover

We’re excited for the future of B2B Marketers and content consuming professionals!