Customer Education and Smarter Content Strategies with Christie Horsman, Thinkific

In this episode of The Content Cocktail Hour, Christie Horsman, VP of Marketing at Thinkific, explains how customer education can play a key role in growing your funnel. She shares how Thinkific strategically uses long-form content and repurposes it to maximize its value. Christie also highlights Thinkific’s unique branding approach and emphasizes why focusing on quality over quantity in content creation is the smarter way to go.