When we started The Juice, a B2B distribution platform, we invited marketers and consumers to think differently about content marketing. We started by building a recommendation engine that pairs the right professional with the right resource and the right brand with the right buyer. Three years in and 100,000 users later, the vision continues to expand.
About the same time, another marketer and team set out to change the same broken system. We were both looking to address this tired playbook but building in entirely different (and complementary) ways.
AudiencePlus, an audience marketing platform, empowered marketers to build owned media and an audience. “The Netflix of B2B” created custom brand experiences and powerful content experiences for consumers. The future of B2B marketing was expanding.
Anthony, the CEO of AudiencePlus, and I first met over a coffee in Scottsdale in February of 2024. Even though we didn’t discuss it at that first meeting, we both knew that to better serve B2B marketers, our respective products should be one. We shared a vision, several customers, and big plans for the future.
Over the next nine months, we met several times to explore a product partnership. Through that process, something bigger and more exciting emerged.
Now, we are excited to accelerate the vision by bringing the two products and businesses together.
The combined entity (now AudiencePlus) will allow marketers to focus on creating quality content. And empower B2B professionals to find more personalized and exclusive content to help them grow their careers and businesses.
AudiencePlus will publish, distribute, and drive demand for its customers. Brands can build their owned media property and automatically distribute it to hundreds of thousands of professionals through the distribution platform while tracking data at every step of the journey.
When this opportunity emerged, The Juice team was all-in on accelerating our vision to modernize the B2B content experience. The Juice’s acquisition of AudiencePlus will allow us to better serve our customers, expand our distribution network, and provide better data to marketers.
The AudiencePlus platform, paired with The Juice distribution, creates a powerful future for B2B marketers.
The combined product and customer base will now host, distribute, and drive demand for B2B Marketers. It’s a refreshing opportunity for content marketers and demand generation teams. It’s a return to what marketing should be—creating high-quality content and knowing it will find the right audience at the right time. Publish once, distribute forever.
For our customers and users, we’re excited to introduce these new capabilities.
For our teams, thank you for making this possible. I’m excited to lead the business and team into the future.
Jonathan Gandolf
CEO, AudiencePlus
