Goldenhour 2024 5 min

Gen Z Website Revisions: AudiencePlus


Travis Tyler takes on his Gen Z alter ego to rewrite website copy for AudiencePlus in order to resonate with a younger demographic.



0:00

What's up all my Golden Hour friends?

0:01

It's your boy Kyle, aka the Rizzler,

0:04

here to do another website, Gen Z, the design.

0:08

This time it's for Audience Plus.

0:10

Let's take a look at this H1 right off the bat.

0:13

Your audience is cooked AF bro.

0:16

That's gonna stand out.

0:17

And then with a little bit of a memo here about Audience Plus,

0:20

got cis, twistin' ankles,

0:23

sprint into the comments on your own media.

0:26

Manifest, stack views, and convert,

0:30

then run it back again, young books.

0:33

Another area we really wanna have an opportunity

0:36

for some conversion rate optimization testing opportunities

0:39

is in AV testing these two CTAs,

0:42

your primary and your secondary.

0:44

So it's giving trauma and big Pisces energy.

0:47

We think that's gonna really land with the Gen Zirs.

0:50

And then next up is an opportunity

0:52

where a lot of people don't realize they have

0:55

a little blank space here, right?

0:56

Right next to your name.

0:57

So not you giving us your email and drink up.

1:01

(laughs)

1:02

All right, moving on.

1:03

One thing I wanna call out here is a great chance

1:06

to have a pop-up occur with a messaging app on your website.

1:10

In this case it says, "Sudden!"

1:13

I'm JK, big, big energy boy at Audience Plus.

1:17

I gotta know, my dude,

1:18

how are you currently measuring

1:20

the impact of your flocked content?

1:23

That's gonna trigger some people.

1:25

That's okay.

1:26

Let's move into the second part of that's below the fold

1:28

on this website for Audience Plus,

1:30

which is your videos are ass, dude.

1:33

One V1, your own media platform against us right now

1:37

and go ESPN 30 for 30 on these clowns

1:40

in two ways on Baltow.

1:43

Way number one is gonna be turn your sorry ass content

1:47

into the Go Sis.

1:49

And then like the other one over here, number two

1:51

is show your execs who daddy is

1:53

with attribution of the Wazoo.

1:56

And just like some little fun text here of like Zoinks, bruh.

2:00

I got two racks on it that your audience will be sauced up

2:03

like Travis Kelsey at the Super Bowl.

2:05

(laughs)

2:06

And then first party intent data is cheeks

2:09

because the fakes are always afraid of what's real.

2:12

Bet.

2:13

All right, as we get a little bit deeper into the website,

2:16

it's like, why now?

2:17

Well, why now?

2:18

It's because this ain't your grandpa pause

2:20

marketing my babies.

2:21

If you're not marketing to all the broke boys out of market,

2:24

then I swear like, what are you even doing

2:27

winning the poo bear?

2:28

(laughs)

2:29

All right, we're just cruising right along here

2:31

and we wanna make sure that these kind of like headlines

2:34

with the icons are gonna catch people's attention.

2:37

So everyone is rotting, literally flushing Benjamin's

2:40

down the toilet.

2:41

Hey, I's got jokes for real for real

2:43

and third party data is capping.

2:45

I mean, it's that simple.

2:47

And then we'll round it out with just audience plus

2:50

trademark slaps harder than Will Smith at the 2022 Oscars.

2:54

Dead ass.

2:55

I mean, that's gonna stop the scroll no matter what.

2:58

And then yeah, modern problems require modern solutions.

3:01

You feel me?

3:02

So gas up that camera and dip lower than the Dead Sea

3:05

into an Oasis of owned media.

3:08

And then you can play your little video here that you've got.

3:10

And then yeah, we're getting close to the end here,

3:13

but it's just like headlines like this

3:15

where it says my me mom could set up this software

3:18

like Turkey gravy on Thanksgiving.

3:20

It's just showing the simplicity in a way

3:22

that people aren't used to.

3:24

All right.

3:25

And then like another headline we could consider

3:26

is bros be tweaking when they see their ops

3:30

aren't hitting the gritty like us.

3:32

You know what?

3:32

I think it has a potential, but some people call it mid.

3:36

But this last one, it just slaps.

3:38

So activate first party intent data

3:41

like ozempic on their car gashy and you feel me?

3:44

All jokes aside, that stuff's dangerous.

3:48

And then yeah, just like, you know, say AI

3:50

like 14 times on your website.

3:52

So the algo picks up your page

3:54

and board members are gonna wet their pants.

3:56

Lastly, you wanna just round it out

3:58

with some really, really good social proof.

4:01

And that's gonna be Rizdub little mamas over here.

4:03

So first up, we've got Gerdeep.

4:05

He's saying something like audience plus got me gassed up

4:08

like Spiderman across the Spiderverse.

4:10

You feel me?

4:11

It got that flame Gretzky.

4:13

And my audience watched me whip.

4:14

Then they watched me nene, it was insane.

4:18

And then we've got Janifo over here saying,

4:20

what's up brother?

4:21

Audience plus got me my video content

4:24

and my subs feeling mental is fresh.

4:27

Nice.

4:28

The sheer audacity for anyone to rely on YouTube

4:30

to pop off is just, I don't know,

4:32

but bros are just nuts for that.

4:34

And then last night, we'll just go ahead

4:36

and use our good buddy Mark Young here who says,

4:39

this is the first B2B, or excuse me,

4:42

this is the B2B final boss that's so cooked,

4:45

it might as well be deep-fried and glazed.

4:47

Oh, bros really can do in way too much

4:50

when they leverage the power of media

4:52

without using audience plus.

4:53

And this is a strong, strong recommendation.

4:56

So it's a backwash bonehead to choose

4:59

to stay deeply rooted in a broken industry.

5:02

I'm not, I think that says it all.

5:04

(laughs)

5:05

Joses and kisses.

5:06

(upbeat music)

5:09

(upbeat music)