How Do You Create Meaningful Interactions in your Marketing Efforts?

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[MUSIC]

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>> Is DBZ growing up?

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>> I did.

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>> Nice.

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>> This looks like the, like in Dragon Ball, where Goku had that battle.

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>> Yeah.

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>> Or like the competition, like little baby Goku.

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>> The power of tournament or whatever, the tournament.

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>> I feel like you would know what I'm talking about.

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>> Yeah, yeah.

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>> Like, yeah dude, it's called this.

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>> Yeah.

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>> Dude, come on, that was the mega galactic room.

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>> [LAUGH]

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>> All right, now you just pick whoever.

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>> [INAUDIBLE]

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>> Where's Krillin?

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>> Right there.

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I'm here with Travis Tyler, my man, I'm here with Belaji, I'm here with Isaac.

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Travis, my question for you sir is, how do you create connection and

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meaningful interactions in your marketing/event efforts?

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>> Shout out to Leslie Benette for the question.

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>> Great question.

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>> You have to practice showing up authentically.

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I think for me that involves a lot of self discovery and

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meditation and I know that that can sound like really woo woo and stuff.

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But I started meditating about four years ago, every day for

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about 15 to 20 minutes and it's completely changed my life.

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And that's one of the ways that I show up as authentically as possible.

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The other thing that really helped as you're kicking my ass.

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>> I'm just smashing swear, you just smash swear.

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>> Okay, cool.

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What Krillin's done.

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>> Classic Krillin.

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>> Just get beat up and clean.

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>> Let's go with T.

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>> I want to say that the other part that really helped me,

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that I recommend for any adult regardless of your age or whatever is.

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Do a quick Google search of improv classes near me.

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And I think you'll be pleasantly surprised at how uncomfortable you are

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in your first class.

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Do a drop in class.

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I had a friend from college, I bumped into it a happy hour who convinced me to

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do it.

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And I was like, nah man, I don't think that's for me.

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And I loved it and did it for like five years and never looked back.

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What it does is it really allows you to show up in a way that you used to show

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up as a kid with kind of got beat out of you in middle school for being

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different

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weird.

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And it allows you to like now be an adult and be like, I actually want to be

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different.

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And those are kind of the two things that I do.

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>> Meditate and improv.

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>> We're all just people, man.

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Like we all like to laugh and do shit and go out and be silly, tell jokes.

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So like my thing is just like the way I am like on content and

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videos is like exactly how I am with like my daughter and my wife.

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And like the way I'm talking in Travis here when we're meeting in person,

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we're talking chat and shit, you know, like cursing and stuff like that's just

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how I show up on my video content.

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And I cuss a lot and a lot of people.

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And I think it's just these types of things where people are like,

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yeah, it's just like it feels like I'm just talking to my friend like out of

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bars.

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And so and also because of that, when I do need people,

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when I do jump on them for the Zoom call, they're like, dude, I feel like I

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know you already.

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Not just because I watch so much of your stuff, but because you're so just like

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casual.

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And I think over the years, we've kind of confused professionalism for

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like being a walking, talking resume and suit and tie and like now I'm a

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professional.

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Whereas professionalism to me is just like knowing how to navigate the one.

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Like knowing how to navigate a difficult conversation without offending someone

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without offending someone, knowing my CEO has specific quirks and personality.

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So I'm going to adapt to those things when I speak to him or her.

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My CMO has a different personality.

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So I'm going to speak to those things.

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Some people might have a lot of questions.

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Some people might want to get straight to the point.

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So I think communication and all that is a huge part of professionalism.

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Less so than hey, let me like put on this mask and suit and tie and put to yes,

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sir,

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no ma'am, hello, sir.

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So I think it's just really just be yourself how you are.

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Unless you're free, no, I'm just kidding.

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But just be yourself.

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And I think that's how you can actually create meaningful and authentic

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relationships

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with your audience over time.

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It's so easy for us to be like, oh, just show up and be yourself.

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But the reason you stopped acting like yourself is because at some point it was

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rejected

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by somebody who meant a lot to you.

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And they rejected you really harshly.

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And you're like, well, I can't get away with that.

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I can't be like that guy.

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That guy is me.

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That guy gets pushed around.

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That guy gets told he's wrong and not respected or whatever it might be.

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And I think what improv helps you do is just unlearn so much of what you've

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learned as

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an adult when it comes to your worry about getting embarrassed.

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The exercises you do, you're making noises, you're singing, you're really

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looking like

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a dork.

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And something happens after you do it for a long enough where you're like, I

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don't

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care anymore.

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And once that clicks for you and you just have this core confidence inside of

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you that's

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unshakable, it really resonates with people.

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And they're just like, I love that guy.

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He's like the games they have you playing as warmups are just a great example

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of like,

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you're throwing around a pretend ball and doing it as silly as you possibly can

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And the person who does it in a way with no fear and you're not expecting it is

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usually

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the funniest person.

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Yeah, they're funniest.

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Yeah.

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I actually lost.

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Hey.

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Have that ladies and gentlemen is how it's done, bro.

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Yeah.

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(music)