How Fun and Creativity Can Change Your Marketing Game with Rob Carpenter, AudienceLed

In this episode of The Content Cocktail Hour, Rob Carpenter, founder of AudienceLed, shares his journey from being a marketing leader to launching AudienceLed, a service helping B2B companies navigate a new era of audience-driven growth. Rob explains the evolution of marketing strategies, the diminishing returns of old playbooks, and why brands must embrace community-led and creator partnerships to build trust and relevance. He also gives practical advice on co-marketing, why fun and authenticity are key to standing out, and the importance of collaboration in today’s visible markets.