THE MEDIA MARKETER
41 min
Rand Fishkin, Founder, SparkToro
Rand Fishkin is widely recognized as the godfather of SEO. He's the co-founder of the iconic SEO company, Moz. He most recently co-founded SparkToro, pioneering the practice of audience research, a critical step for any company building an owned media strategy. Rand discusses the dangers of building on rented land alone, de-platforming your audience, and the right way to know, build, and serve an audience.
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