No Sleep After Show: Episode 1
The team involved in making "No Sleep til Brooklyn" breaks down the story behind the episode.
Welcome everybody to episode one of the after show of No Sleep 'til Brooklyn,
where we break down the documentary that we shot for our first ever Golden Hour
event conference.
So, today with me I have Anthony, founder CEO of Audience Plus, JK Sparks, Head
of Marketing, and Amir, who is the brains behind the production of this whole
documentary.
So, what's up guys?
What's going on?
What about what?
Alright, so before we actually go and kind of break down like how we shot this,
the thought process behind like different scenes and the way we put this thing
together.
First, I just want to ask you, Anthony, like it was your idea to create a
documentary for Golden Hour in the first place.
So, like what was the thought process behind a documentary for the event?
Yeah, I mean there were, I would say the genesis of the idea was honestly like
probably over a year old.
There was a show that I saw in Netflix called Seven Days Out, and it's
effectively like of course a full-on Netflix like production, but going to the
biggest events in the world and following the event marketers, the event
producers, seven days before this big show.
So, it was like a Chanel runway in Paris, it was, gosh I forget the entire list
, but it kind of gives this like unique perspective on what it takes to put on a
conference and or put on a big event.
And I think, you know, for a lot of folks in the event space, they know that
this, that putting on an event at scale is probably one of the most stressful
things you could possibly do.
So, literally there's a list where it's being an event manager is in the top
five most stressful jobs after being a paramedic and a firefighter.
It's wild, right, given kind of the, you know, all of the pressures that come
with putting on an experience.
So, it's must see TV from that perspective and of course, you know, it's a lot
of work if you're the event marketer kind of watching it.
So, I've been sort of just, you know, passionate about that idea.
Now with Audience Plus, you know, we're obviously believing in content
marketing and, you know, sort of developing, you know, content effectively that
we can leverage to tell, to story tell and to build our brand to help kind of
engage our audience.
And so, this, you know, I think Todd was at the job, you got to tell me Todd, I
don't remember, maybe for like a month or something when we had this idea.
And I was like, hey, you had this idea before I got here.
Before I got here.
But it was like, it wasn't something that I really took seriously, right?
I was like, hey, this would be awesome to do a seven days out show franchise
around golden hour.
And you were like, well, what if we, what if we do it?
And, you know, hey, I know this guy Amir, he's, you know, his background is in
documentary filmmaking.
I think we might be able to actually pull this off.
And I was like, look, hey, I don't know how we can literally like operational
ize this, like actually do it.
But if you can do it, let's figure it out.
Yeah, no, and it's funny.
So I think when you initially told me like you wanted to do a documentary,
I hit up a mirror and I was like, hey, man, like we want to do this, we want to
do this thing for golden hour.
We kind of want to document it.
But at this point, we were also two or three months into the planning of golden
hour.
So like from a documentary perspective, we kind of missed the very beginning.
Yeah.
So like, I want to, I want to recap a little bit because nobody, nobody
actually has the context of this.
But like, I originally hit up a mirror and I was like, hey, man, like we want
to create this, this documentary.
We've been planning this thing for a couple of months now.
We've probably, I think we had like four months to go at this point.
We're all remote.
We're going to do like an off site where we can like film and record, but at
the same time, like.
A mirror didn't have access to us like all the time, like coming into this.
So a mirror, when, when I came to you and said, Hey man, I want to shoot a
documentary.
Like do you remember your initial response?
I was like, how?
That was pretty good.
Like in general, I was like, how are we going to make this feel like it was
like.
How typical documentary would be shot?
Like even seven days out, I'm looking it up right now.
It makes sense.
Seven days out.
So you kind of set the plan in the title and like you have seven days to make
this documentary.
Nobody's going to hold it against you if you don't get everything.
But like with this one, it's like, right?
We're basically like, this is going to make it look like we started from the
beginning, but we're going to do a little bit of finag.
Like it's seven days out.
The production team is like living with the like they're there.
All seven days, 24 hours, I imagine all access, which obviously gives them a
little bit of a production advantage.
And then what we what we have for this one.
But we made it work.
So the reason the reason I bring this up is because it was a it was a difficult
task in order to create this like documentary show, not being together all the
time.
And not I mean, we don't use zoom footage.
It's not like we just recorded ourselves on zoom and then plugged it in.
But when I originally reached out to Amir, he was like, I don't know man.
And like the thought process that that we came up with at the time was, I don't
think we can really make like a good documentary, like not being together.
But what we can do is we can create a really good mockumentary.
And like the the initial thought and this has purpose, I promise, the original
thought process was, all right, we're we're going to a lot of these things have
already happened.
We want to act them out and kind of like.
Over exaggerate kind of have fun, create like this embellish story. We had like
some some crazy ideas of like what was going to happen at the show and before. But the reason I bring this up is obviously we didn't shoot a mockumentary.
But a lot of the stuff that you're going to see in the actual documentary, I
think was a blending of those two things.
It's like, we want to bring some entertainment into this as well as like the
education of how to throw an event.
So like as an example, the opening scene of every single episode is like an
acted out kind of.
It's like a cartoon, like, you know, illustration of a real situation, but done
like awkward, funny, like West Anderson style approach.
So how I would.
Yeah, so very awkward, intentionally awkward, painfully awkward at times,
depending on.
Yeah, painfully.
And I think that the goal of this was to introduce like the concept of the
episode in this entertaining, fun way that we then kind of extrapolate out in.
Educating the audience how we did it or how we planned on doing it and then
also like weaving in what actually happened.
I'll have to get on this one because as I remember the history, I was kind of
against the mockumentary idea in a way.
I was like, let's go make this like full on education best practice because my
hope for it was that a event team, a marketing team, whatever could watch it
and learn something and go and apply kind of their learnings back to in their
business.
And one thing that you assured me of, hey, I think there's a good mix here
where we could like still lean into more entertainment, but also have it, you
know, be something that people learn from.
And so, you know, my observation was like some of the best ideas in marketing
aren't ones that are something that one person has, but that you like, bat it
back and forth and you end up with like the perfect, not perfect, but you know,
we're very proud of what we did.
Yeah, you end up with something a lot better after you have other people kind
of adding their twists to it and you sort of refine it further.
I still want to give you a voodoo doll.
Really bad.
Oh, he's going to know what we're talking about.
Did we record that conversation by chance? Do you know?
No, but I want to go to a voodoo doll so bad and I'm not going to give any
context to why I'm saying that, but mockumentary.
Anyways, yeah.
I do like that we blended it though, like because it made it, I think like,
well, what we haven't really covered around that was just like, how do we make
it engaging and not like talking heads, or like, it's like the slippery slope
into that where it's just like a boring documentary.
How can we make it educational, entertaining, and like engaging and I think we
did that.
Like, I think we did.
Yeah, I don't want to give anything away for folks that didn't watch the first
episode, but what I think is amazing is that Amir, your team was there on site
at the actual event and we had like what 400 shooters I think there, right? It
was a camera people who I think in general.
And so we were able to like flash forward and flash back and kind of take a lot
of the things we were talking about and actually bring the viewer to that
future state, which kind of reminded me of, I think you guys use this example,
like the last dance or any of these kind of documentaries, sports documentaries
where you get the talking head, but then you see the application of what they
're talking about in real life.
So that was an awesome, awesome kind of creative direction.
I want to share the intro and then let's kind of break this down.
What do you think he's saying in there?
He's telling the board that we want to create the biggest marketing event in
the industry.
Huge!
What do you think they're saying?
But telling them we're way too early to pull this off.
It's not too early.
What do you think he said?
That we need to take big swings.
Big swings.
Oh man.
I wonder what they said.
They said, of course we need to take big swings, but this is crazy.
We're crazy!
You're right.
I've had just a blood bath in there.
Well that was easy.
I guess we read that all wrong.
I guess we did.
No sleep, tell him!
I love the shining hallway setup that you guys had going on there.
Mildly creepy.
So good.
Definitely awkward.
I don't need creepy.
So good.
So yeah, I think this is the most awkward, one of the most awkward.
It's the most awkward one.
It's got to be the most awkward.
Yeah.
So let's talk about this scene a little bit.
So the educational value or the thought process behind this episode is pitching
a conference to the board or leadership or whoever you have to pitch it to.
So again, the idea is that me and JK are kind of standing outside the room
watching you attempt to pitch this because obviously this happened long before
we started filming this documentary.
The shooting of this scene was actually far more difficult than it appears in
this video.
I think we shot this maybe like eight or nine times because it is one shot.
Yeah.
But it was doing like this, right?
Like back and forth has to hit the mark like every single time.
Like, yeah.
Right.
But not only that, the way that we wrote the scene is like me and JK are
outside the door.
We're not supposed to like be able to hear what's happening on the inside.
Yeah.
But when we actually went to shoot this scene, there was a horrible reflection
on the glass.
And we didn't know what to do.
We were like, Hey, do we just like open the door?
But then like that kills the whole like vibe of the scene.
Like then we could then we could hear what was happening.
So we ended up taking the glass pane out of the door.
And I think it works so well because there's like this moment at the end where
you just like peek through and then it adds so much to that scene.
Yeah.
That was not.
That was not that was not it.
We just did that, didn't we?
That was scripted.
But like I've shown this to so many people and nobody has called that out.
Like did he just pop his head through the door?
This whole time closed door.
Yeah.
Like nobody's got some wondering like it would be a good question or something
to like call back to anybody.
Notice that he just yeah.
Yeah.
There's literally no.
There's no glass in that door.
Yeah.
But yeah, I mean, I think I think what again, this was a cartoon of a very real
conversation that, you know, marketers have with their CEOs, you know, in some
cases, even taking it to the board.
And to your point, like we already had this conversation couple months prior.
And the reality is I don't know that it was like a asking for permission type
of thing for us.
Hey, we're doing this.
And, you know, I think that our board is great and it has a lot of, you know, I
think that's a faith in us, but also understanding that events are a bit of our
superpower as a team.
And so I don't think there was a lot of like initial pushback, but you know,
the dialogue and the script here is like, I'm not crazy, you're crazy. And you
know, kind of this, this again kind of illustration.
Of, yeah, if you're an early stage company and you want to go host a conference
, that sounds a little crazy.
These are expensive things to put on.
And as we know well, it takes a lot of time and attention away from, you know,
doing other things.
And, you know, the stakes are really high.
Like we talked about in the opening, opening kind of question there.
So I think it's very real to get that reaction.
Certainly if you're a team of less than 10 full time employees that we were
going to a board saying we're going to do an industry conference, not even a
user conference.
But I get the sense if you're a marketer who's passionate about events and
community, even going to the CMO.
Certainly in this like budget kind of climate that we live in and saying, hey,
I want to go bet like 100k that I can get 500 people there.
And if I'm wrong, that 100k is going to turn to 300k.
Is that okay? Like you're insane. Like there's like there's no way we're doing
that.
So it was fun to kind of play that up a little bit in that scene.
Have you shown anybody on the board? Sorry, I just want, I have to know. Have
you shown anybody on the board this episode?
Not yet. I'm a little nervous now. Now that I'm revealing the behind the scenes
I'll send them that clip though. We'll see. We'll get them on a future after
show as well.
What I'm curious about is obviously like this was one of the reenacted moments
that we didn't actually catch the live part on camera.
So like what did that actual conversation and I think not only between you and
the board but also between you and JK.
Like when you guys first talked about like creating an event like this.
I'll let maybe JK give his perspective. Yeah, absolutely.
Well I think like one, I will say this, like we did have the proven track
record of not only like Anthony's experience with Pulse against site and
everything he did there.
But like at Audience Plus we had a roadshow that we did already.
That was pretty successful. We had like 100 people in three different cities in
person at a paid event.
And then we did a virtual version of it as well with over 1000 people.
And then we had an executive summit that we did successfully with like 40 CMOs
in the room over 100 billion of market cap represented from the tech industry.
So like that we had all that going for us right and then also hopping that
hopping Anthony had this vision for.
An amazing like worldwide experience that would happen kind of simultaneously
to bring the world closer together was the idea was like part of this field
closer brand movement that we had created.
And so Golden Hour was kind of that but like at Audience Plus.
And so Anthony and I were in New York doing a marketing offsite just him and I
because we were the marketing team.
And we were like well like you know we're planning a budget for next year we're
planning like what are our big initiatives.
And we both agreed like events. I mean we had seen success from from events the
year prior so we both decided like this is going to be one of our big bets that
we're going to take in Q1 Q2.
And so it was November of last year of 2023 we signed ourselves up we put it as
a line item in the budget and we started planning Golden Hour.
I mean one of the things I think what you're talking about is we sort of
tricked our brain into thinking this was easier too because I was like we're
going to do three cities with one digital broadcast happening on the same day.
And all of that and that was the original vision from the Hoppen event and
still kind of our vision for Golden Hour.
But they're like gosh that seems really hard and really expensive.
Let's just do one city with a digital broadcast and we're like yeah that would
be easy a good place to start.
Like completely discounting how hard it is to do one event without the digital
broadcast with it.
So I think we almost like tricked ourselves into thinking this thing was a
little easier than it was.
But to answer your question Todd we you know I think after the CMO summit that
we had in September I wanted to do Golden Hour the next year.
And so I think I think there was like a board meeting where I put it in the
deck basically saying that there's like you know we think as part of next year
we can go do this big conference.
But as an early stage company of course budget is a really big deal and so what
happened for us is we actually completed another round of funding.
And once we closed that funding round we're like this is the big bet for 2024
as we go do this thing called Golden Hour and then when Jake is talking about
the offset we did in New York.
It's weird it all kind of came together in like 48 hours or at least some of
the scaffolding around what would become Golden Hour and so we're like alright
now we've got like a vision that's pretty tactical tangible.
We've got budget that we think we could you know do that use to go do this we
're not it's not like an existential threat to the company if we get this wrong.
And so I think it then just showed up in a board deck like hey we're doing this
thing called Golden Hour here's the logo here's the vision for it and they're
just like go for it.
And that was it.
So Amir I want to I want to ask you because I know we kind of had like an
initial plan in how like these episodes would kind of like pan out as far as
like the order of operations goes like Anthony mentioned like you know these
time jumps and going back and forth and kind of like talking about something in
the planning process
and finding that same thing happening in reality like in real time at the event
Yeah.
How difficult was it to because again this wasn't like you were just following
the team around for for five months as we did this like there was a lot of like
planning and then
figuring things out because the planning went all wrong like on the on the move
so like how difficult was it to actually like piece this thing together and and
make it as close to what we we originally thought is possible.
Yeah yeah super hard.
Luckily I'm like I'm very like neurotic when it comes to like being deep.
Honestly, I think we filmed about nine days total for like everything and that
's across like everything. I don't know if you want to keep that in for people
to know or not but like it was probably about
basically it's hard to make nine days feel like four or five months or whatever
but the good thing is we're so like like I said we're very neurotic when it
comes to editing we like don't skip a beat like if I hear you talk about
something in this clip and I remember you talked about it in your keynote
then I'm going to be like oh this is like a perfect like there's that they're
going to blend so well. So it was a lot of that like a lot of it was early on
like yes we did have some of it like planned out we know we're going to hop
from here to here we know we're going to talk about for example like the board
that's going to happen but then eventually it becomes like a it became its own
thing because not everything was mapped out and some things we missed some
things we got that we didn't expect to get.
So really it was just like taking the time to link those things and that's how
you get like the outro of episode one for example.
Guess if it fails we can start looking for jobs but honestly I'm not too
concerned about that.
Things are extremely hard. We're halfway through the month you know no deals
forecasted. Golden Hour we are behind on registrations behind sponsorship
revenue so we got to figure out what we're going to do.
None of the time the board is insurmountable. There isn't anything that any
other company hasn't faced or isn't facing right now so we're also not alone.
Definitely not alone.
To your point.
So whatever you've been through and whatever you're going through now you're
not alone.
Events like this are little helpful reminders that you are not alone in the
challenges that you may be facing at work.
At worst we can be alone together.
It's like not you can't you just can't plan it. They talk about like everything
always comes together in the editing room and that's like that's where the
actual like those are the people who make the final product.
You can say everything you want on screen you can do all the every like if
nobody knows how to put the story together then it's and it was never a story.
So.
I think there's going to be a lot of people that watch this and want to want to
create something similar so.
Again for like a for a remote team.
A team that's like building up to whether it's a conference or an off site or
whatever like something that they want to create like a documentary around like
what's what's your best piece of advice.
In order to like plan as best as humanly bill possible and maybe this is for me
to like the next time we do follow up to that yeah.
Good luck buddy.
It's going to take out a second.
Yeah, it's going to be hard.
It really honestly like you have to have one person who's just dedicated to
this prop like there's there's no way with having multiple things on your plate
like somebody has to be seeing it through there has to be just one person
seeing it through because I mean at the end of the day it's like
if you put all these episodes together it's a full link document like a feature
link that's not like an easy task to pull off and like, you know, I want to be
realistic to people about what it takes to like get this done along with your
regular workload.
I think the payoff is there so like if you did want to do this you would have
to definitely talk to people like me about like how serious it actually is,
because a lot of people are going to see this and be like we're going to do the
same thing and then quit halfway through and then waste a bunch of money.
I don't have it on that note I have a question. Don't waste money. Not a good
thing. Question for everyone knowing what we know now like is this the path
that you would recommend or is the seven day days out kind of model better or
different or how do you think about it, you know, decisions on taking on a
project like this.
I mean I think it depends on what you're trying to accomplish. Seven days out
is going to be, I would assume, much easier to accomplish right like you're, it
's only a week of time versus four months.
And like I mean I already said we were trying to manufacture it a little bit
because like we are a remote team and we wanted to film as much as possible in
person.
Otherwise it would just be a bunch of some calls and boring, just be boring. So
that but also like how audience plus like who we are, what we're built on, what
we believe is on the media, right.
And this was a great opportunity for us to go a deeper level on an event and
build educational content around creating an event which is also part of an old
media strategy.
So it totally made sense for us to do it. Does it make sense for every single
business to do it that puts on an event? Probably not. I mean, I think it
depends on the goal and what they want to accomplish with the content.
That's way deeper than what I was going to say. I was simply going to say
seeing like bits and pieces of what Amir was able to edit and put together from
this makes me like wish.
And not that I don't like love the final product I think it came out amazing
makes me wish I would have pushed way harder for the mock you.
I think I think if it like just some of like the moments.
I think if we if we could have just like leaned in and just made them. There's
the educational piece but like I think there's so much education in this
industry.
I think we could have really leaned into like something entertaining that
people could still learn from but like it to me like it would just would have
been like it would have hit that much harder.
And you're saying that can't be really accomplished at an event documentary
seven days before when everyone is like running around their hair on fire.
So spreading it out further or taking our approach gives us some like space and
time to like be more.
Yeah, I think I think we could have like because like Amir said we shot we
basically shot like four or five months worth of footage in a nine or ten days.
So which which was essentially like we had one planning session that was a week
in Phoenix and then we have like the shooting there the actual event.
I think if if we would have taken the the time we had in Phoenix to shoot like
a very satirical scripted like show.
And then got the actual like same thing like it would have been difficult at
the event because we were all running around like putting out fires doing
presentations like doing all that.
But then like if there was some way we could have carved out like some time at
the actual vent to like shoot more scenes.
I think that like again I think that's something that like no team would be
able to replicate.
I like we did it if I could have done.
I love what I love what came out but.
Yeah like I would have worked.
Go down or two we're doing a documentary.
I still want to do the mock America so bad I think people will laugh so hard.
I will always stand about be vulnerable on camera and then be yourself in
person because then people will relate to you more in person when they see you.
So like yeah I'm always going to go for it as the resident like like stand for
a documentary over mock documentary let me always defend myself a little bit.
I agree I love I think what you're saying is a hundred percent right.
I think my challenge with it which again I think maybe like if this one was
like 50 50 or something like maybe next year we lean more into the the mock.
So what I think was this deep conviction that Golden Hour is going to become
like the digit the like new like industry conference for the marketing practice
And so part of you wanted to document that actual journey and not put such like
too much satire into it so that folks can be like I remember I was there and
now I'm seeing how it actually happened and how some of their hypotheses
because again I this is the first full scale conference I planned since two
hours. Since 2018 or 19 pre pandemic and it's funny the show because I'm like like
email is the only way to drive registrations and I'm saying that to camera with
like authority and experience and then that didn't work for us at all in 2024.
And so then like the post show like yeah that that didn't work that you know
don't believe what that guy said.
And I wanted that I wanted to capture kind of the realness of it. So you know
we'll let we'll let the market judge kind of where we drew the line for mock
umentary documentary but you don't need to do that again in your two right in
your two it's like well it's less about like how do you drive
into a lot of different options or get sponsors or think about entertainment it
's more of like hey there's some equity built into this golden hour thing and we
can lean into some entertainment perhaps and tell a story that builds hype gets
folks kind of excited about it and I think we can be a bit more
sensitive on that front. Okay well from a from a business standpoint fine.
Fair fair fair. I was just saying you're also the CEO and we're marketing so
obviously we're going to be like dude let's do a mockumentary. What?
I think it's just so different now than they were not three years ago. And we
lived that kind of full but we lived that in a way while cameras were rolling
for nine important days I know it's only nine days but it was nine really
important moments
at nine varying degrees of confidence and you know assumptions and all of that.
How about when you when I walked into your all hands meeting with the camera.
Yeah I was surprised to see that footage make it into the episode because I
thought that was going to be like an audible beaver all type of a thing.
And it was like a hard conversation like that was real. You know we we
sacrificed a lot to pull off golden hour and that all hands was not scripted or
anything but it was you know trying to deliver kind of a solemn message of the
reality of what it takes to put on an event like this on a very small team.
So I sort of like got nervous when I saw the footage in there but I was like
hey I think this is probably good for people for people to see.
Yeah so we talked about this a little bit earlier but the fact that all six
episodes I think in this in this season put together effectively make a feature
length documentary.
What was your thinking taught around like taking an episodic approach to
production and releasing these and everything versus just cutting like a you
know a 60 to 90 minute documentary on the making of golden hour.
I think the way that we went about the thought process in creating this
documentary and having like an educational spin to it lent itself to episodes
because each episode is meant to be let's say like one lesson.
So like episode one was justifying a conference to the board or leadership
episode two was planning for content episode three was driving registration so
I think the way that the way that we wanted to teach people how we did certain
things and like the key elements to like the documentary as a whole lent itself to
episodic versus like one feature length thing.
It goes from like educational and then by episode like five or six, like it
switches up to very like realistic like boots on the ground it's happening now.
No more talking to camera we're literally talking to each other and solving
problems in the room it's like comp like a war room kind of four events which
is pretty cool we'll get there eventually but that's probably one of my
favorite parts that turn where it goes from like educational
and so wow now they're solving like the tiniest problems that you would never
catch on camera.
So like documentary and it's teaching and it's also kind of like a biopic in a
way like I don't know there's a lot a K about like it's like a little bit of
about your life and your career.
I made that comment to Todd I was like is a little bit of like a career
highlight reel kind of a thing which I tried to take you know to take it the
right way to have a thing was very humbling to see that kind of piece together
like that because
Pulse was honestly before golden hour or maybe both of them together the things
that I'm the most proud of in my career.
So seeing them kind of come together was really kind of emotionally stirring.
But yeah we you know one of our values is childlike joy at the company and we
've done weird things in our two years of existence from have a to panga from
boy meets world be part of our launch event to like changing lyrics to
semi popular emo songs from the early 2000s and making them about marketing.
And so in a way kind of it that sort of filter of childlike joy was on this
project too.
And I think for me it helped confirm you know Todd's push to do more scripted
comedy to do some of the mockumentary stuff because that's true to who we are
as a company that's you know we don't take ourselves too seriously so we can
kind of you know show up
more use the word vulnerable more human more authentic more approachable and
not just be this like textbook on how to do a scope read this like operating
manual.
So I very much think like that childlike joy element was integral to this
overall project.
And I think it's just pay off for you in the long run like there's so many CEOs
that seem unapproachable. Maybe all of them.
And just like putting something like this out like you may not even know for
years but somebody's going to see this and then they're going to meet you in
real life and then feel like they can approach you and they know you as opposed
to like I've only seen you on LinkedIn putting your picture of who you are,
and then you know it's like God sick and tired when you know what I mean like
it's so much better to just be like, oh wow I've seen this person even if they
just watched episode one they now feel like they know you as a person.
They watch through the rest of it they believe in better.
So much of it's like a fresh air and I'm not even saying that just because like
I'm involved in the project but God it's so easy to read through when people
are posting their vision of themselves as opposed to just like showing who they
are on camera
totally. I think even I haven't seen the the the full series yet but I have
seen episode one and episode two and I think even just in seeing like one to
two you start to see like even though this is like a documentary like it feels
like there's like this like character arc or story arc that like you're
following along with
I think you're right like people will feel like emotionally attached or like
involved like in this process as they go through it.
That's great. Yeah a lot of that I take from from Nick my CEO again site in the
quick story is we had him do a video actually things two or three videos years
years ago around carpool karaoke right when that James Corden skit came out.
And like a famous like CEO in the in the seat with them. They have these little
quips and then literally seeing Backstreet Boys Abba horribly horribly like not
good then they'll admit it.
They admit it on camera so I feel comfortable saying it.
But we published those videos we got a little you know through our channels
like you know it got it came up quite a bit with Nick and all of that but the
story is years later.
And again site would go and through this like strategic investment you know
form kind of a new relationship with Vista equity partners valuing the company
over a billion dollars.
And the way Nick was introduced to that committee or that board I forget
exactly the same story was loved you and carpool karaoke.
And they were these like serious business you know multiple commas like in that
transaction and they reference carpool karaoke the human side of Nick that he
put on display and so you know almost everything I've learned in my journey as
a CEO has come from
you know looking to what Nick had done before us before me. Well I am excited
for for people to watch episode one I'm excited for the rest of the series to
come out.
And as we as we release these episodes like I'm excited to show people kind of
behind the scenes like how we how we thought about these things how we film
these things.
And how a mirror somehow put them together so gents. Thank you for joining me
for episode one of behind the scenes on this thing and I will see you again
next week.