We’re surrounded by marketing signals—but turning those into real revenue? That’s where most
GTM teams still struggle.

On April 22 from 1:00 PM to 2:00 PM EDT, we’re bringing together some of the brightest minds in sales and marketing for a tactical, no-fluff conversation: From Signal to Sale: How AI Turns Marketing Data into Sales Results

RSVP now to save your seat.

Hosted by AudiencePlus, this free virtual event will unpack how top-performing teams are using AI and behavioral data to align sales and marketing—and drive pipeline faster.

Why This Event Matters

In theory, marketing and sales should be fully aligned around a shared goal: revenue.

But in practice?

• Sales doesn’t trust the signals marketing is sending
  
  

• Marketing doesn’t know what content actually influences deals
  
  

• Tools are abundant, but true enablement is rare
  
  

• Everyone talks AI, but no one explains what’s
  working
  
  

This session brings clarity. You'll hear from industry leaders who are not only testing AI in their workflows—but using it to rewire how GTM teams collaborate.

Claim your spot and get ready to take notes.

What You’ll Learn: From Insight to Execution

This isn’t a hype session, it’s a how-to.

1. Identify and Act on Buying Signals in Real Time

You’ll hear how teams are spotting patterns in behavior across digital channels—community activity, product usage, and content engagement—and using those to prioritize the right accounts.

Key takeaways:

• What qualifies as a true “signal” (and what’s just noise)
  
  

• How to map signals to stages in the buyer’s journey
  
  

• Ways to coordinate outreach between sales and marketing without stepping on toes
  
  

2. Operationalize Insights Across the Funnel

The best data is wasted without a plan. This session will show how to embed AI-fueled insights into actual workflows—so reps aren’t guessing and marketers aren’t guessing what worked.

You’ll learn:

• How to design trigger-based plays for sales using marketing intelligence
  
  

• How product marketing can amplify insights with the right messaging
  
  

• How to reduce handoff friction and increase speed-to-lead
  
  

✨ RSVP here to get the full breakdown.

3. Align on the Content That Closes

It’s not just about volume—it’s about relevance. You’ll discover how enablement, marketing, and sales are collaborating to surface the exact content that drives buyer action at key moments.

Expect insights on:

• What content actually accelerates pipeline
  
  

• How to use engagement data to guide content creation
  
  

• How AI helps tailor content to personas and deal stages at scale
  
  

Meet the Speakers: Operators Leading the Way

This is not your typical webinar. These speakers are in the trenches, building AI-powered GTM engines and aligning cross-functional teams around outcomes:

Jonathan
Gandolf: Co-Founder & CEO, AudiencePlus

A content and data strategy visionary, Jonathan brings firsthand insight into how brands can transform owned channels into buyer intelligence—and use that to fuel sales conversations.

Ben
Marullo: Product Marketing Manager, Salesforce

Ben leads with deep expertise in messaging, buyer enablement, and go-to-market execution. He’ll share how product marketing connects signal to story—and story to sale—inside one of the world’s top GTM machines.

Nadia Davis: VP of Marketing, CaliberMind

At the intersection of RevOps and marketing, Nadia brings tactical know-how on signal capture, data orchestration, and funnel acceleration through AI and analytics.

John Barrows: Founder, JB Sales

One of the most respected voices in modern sales, John brings the practitioner perspective on how reps can act on data in a way that feels natural, timely, and effective.

Register here to learn directly from these leaders.

Not Just Alignment, Acceleration

What’s the point of more AI tools and data if your team isn’t acting faster?

This event will show how modern teams are building systems of collaboration—ones where:

• Sales knows when to act and what to say
  
  

• Marketing understands which efforts move the needle
  
  

• Enablement has data to guide rep behavior
  
  

• RevOps can measure impact, not just activity
  
  

The best part? The strategies you’ll learn are already in use by high-growth companies.

Reserve your spot and bring your sales counterpart with you.

Who Should Attend

This is for go-to-market professionals who are ready to move past dashboards and into results.

You’ll get the most value if you’re:

• A VP of Sales or Marketing trying to break silos and win faster
  
  

• A Product Marketer tasked with driving sales enablement
  
  

• A RevOps leader aligning tools and teams around key moments
  
  

• A Founder or GTM strategist looking for competitive edge in a tough market
  
  

• A Sales Enablement pro needing to upskill your reps with better data
  
  

Whether you’re leading a mature GTM org or building your first real engine, this event will give you proven ideas to try immediately.

Join us live

You’ll Leave With:

• A fresh understanding of how buyer behavior is changing
• Frameworks to capture and act on real-time signals
• Content enablement tactics that actually convert
• Real-world examples from Salesforce, AudiencePlus, CaliberMind, and JB Sales
• Confidence to use AI in your workflows—without overcomplicating it

And yes—these insights are all meant to be
used, not just admired.

🎟️ Grab your spot now

Final Word: The Future of
GTM is Smart, Fast, and Aligned

You don’t need more data.

You need the right data, surfaced at the right time, in the hands of people who know what to do with it.

That’s the power of signal-driven GTM—and it’s what this event is all about.

From Signal to Sale is going live Monday, April 22 from 1:00 PM to 2:00 PM EDT. It’s free. It’s virtual. And it’s packed with value.

Register now before it fills up.