Director, Organic Marketing
Job Description
We are seeking a strategic and creative Director, Organic Marketing to join the 6sense Growth Marketing team. This role is pivotal in driving our brand's narrative and enhancing our market presence through compelling content and integrated marketing campaigns. You will lead a dynamic team to develop and execute strategies that generate pipeline, enhance customer engagement, and contribute significantly to our revenue goals.
Job Responsibilities
Develop and implement a comprehensive content strategy that aligns with our business objectives and enhances the 6sense brand in the market. Lead and manage the content creation process across multiple platforms, resulting in high-quality, relevant, and SEO-optimized content that engages our target audience. Partner with our integrated campaigns lead to help align campaigns with content, social, and other relevant channels. Collaborate with sales, product, and marketing teams to align campaigns with overall business goals and market needs. Analyze and report on the performance of content and campaigns, using data to drive decisions and optimize future marketing strategies. · Manage budget allocations for content creation and campaign execution, ensuring maximum ROI. Mentor and lead the content, social, and integrated campaign teams, fostering a culture of creativity, collaboration, and continuous improvement.
Job Requirements
Bachelor’s degree in marketing, communications, business administration, or related field. Master’s degree preferred. Minimum of 7 years of experience in content marketing and demand generation in a B2B SaaS environment. Proven track record of developing and executing successful content strategies and integrated marketing campaigns that have measurably increased engagement and generated qualified pipeline. Strong leadership skills with experience managing cross-functional teams. Excellent analytical skills with an ability to translate complex data into actionable marketing plans. Exceptional communication and interpersonal skills.
About
6sense
6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue.
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It’s time to unleash your best content, build deeper relationships, and break free from your old inbound marketing playbook.
The world’s first AI-powered Audience Marketing platform for brands.
