The Juice & AudiencePlus Announce Acquisition to Accelerate the Future for B2B Marketers

When we started The Juice, a B2B distribution platform, we invited marketers and consumers to think differently about content marketing. We started by building a recommendation engine that pairs the right professional with the right resource and the right brand with the right buyer. Three years in and 100,000 users later, the vision continues to expand.

About the same time, another marketer and team set out to change the same broken system. We were both looking to address this tired playbook but building in entirely different (and complementary) ways. AudiencePlus, an audience marketing platform, empowered marketers to build owned media and an audience. “The Netflix of B2B” created custom brand experiences and powerful content experiences for consumers. The future of B2B marketing was expanding. 

Anthony, the founder of AudiencePlus, and I first met over a coffee in February of 2024. Even though we didn’t discuss it at that first meeting, we both knew that to better serve B2B marketers, our respective products should be one. We shared a vision, several customers, and big plans for the future. Over the next nine months, we met several times to explore a product partnership. Through that process, something bigger and more exciting emerged. 

Now, we are excited to accelerate the vision by bringing the two products and businesses together. 

The combined entity, which will adopt the AudiencePlus brand and name, will allow marketers to focus on creating quality content. And empower B2B professionals to find more personalized and exclusive content to help them grow their careers and businesses. 

For our customers and users, we’re excited to introduce new capabilities as we bring these two companies together. For our teams, thank you for making this possible. I’m excited to lead the business and team into the future. 

Jonathan Gandolf, CEO of AudiencePlus

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