Content Marketing Manager
Job Description
Altana is looking to add an eager, talented and creative demand-gen and B2B Content Marketing Manager to our world-class marketing team! The ideal candidate will have a marketing background with a passion for innovation and technology. You will write accurately and fluently, establishing a strong brand voice with a passion for storytelling across all channels, and be comfortable with working on anything from high profile executive ghost-writing to marketing collateral and industry perspectives. You'll have the opportunity to work alongside multiple teams in a fast-paced, startup environment, driving and owning content programs. If you're looking to take your career to the next level then we want to hear from you!
Job Responsibilities
Work closely with the Marketing, Sales and Product teams to scale and amplify the Altana brand expression, in written form, across multiple channels. Write accurate and fluent copy with flair and energy. Partner with Marketing to tell the story of Altana in simple, easy-to-understand ways, including customer case studies, whitepapers, sales enablement material, perspectives on the global supply chain and more. Identify content marketing strategies required to meet overall campaign objectives. Drive the creative process and embrace fresh approaches to content programs. Own the process from concept to finished product - ensure efficient and effective collaboration and coordination with internal stakeholders up to and including the executive team. Establish content standards, driving innovation. Leverage analytics and data insights to determine content effectiveness to drive ongoing optimization. Develop comprehensive and holistic, cross-channel content marketing campaigns. Confidently prioritize, manage and multitask between different projects and deadlines. Present finalized work to peers, supervisors and executives.
Job Requirements
3-5 years of content experience, ideally with exposure to SaaS companies and/or working in-house. Diploma or degree in writing, marketing or related field is considered an asset but not a necessity. Have a strong background with brands that have B2B audiences. Strong writing and storytelling skills. Experience following and building on existing brand content and guidelines. Strong desire to collaborate with diverse teams in a dynamic, rapid growth environment. Ability to brainstorm and see an idea through from concept to launch. Positive attitude with a curious open mind that values collaboration and feedback. Experience with/interest in supply chain dynamics would be a plus. This role is be based out of our Brooklyn office, with hybrid work flexibility.
About
Altana
Altana provides the world’s only dynamic, intelligent map of the global supply chain - the Altana Atlas - using AI and machine learning models to connect with and learn from massive sets of public and private data. Through the Atlas, companies and governments can understand the distant origins of products well beyond their own direct suppliers; discover trading relationships and national security risks deep in their networks; measure labor and environmental impacts; identify related risks and opportunities; ensure effective compliance and enforcement with trade requirements; and collaborate to manage all of it.
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