Job Description

We’re looking for a Content Marketing Lead to help us tell the amazing story of Glide. You’ll be part of an early-stage Marketing team, building our content marketing motion. You’ll be responsible for managing content marketing and social media operations. You’ll guide the strategy, facilitate ongoing content planning, manage day-to-day content creation, editing, and promotion, and report on the results of each content marketing project. You will own and enforce Glide’s brand voice, ensuring a consistent tone across all channels. The ideal candidate will be ready to hit the ground running and has content marketing experience in early-stage startups. You will: Conduct research to build the content marketing strategy (e.g., competitors’ content strategy, target audience, keywords, key demographics, online behavior, etc.). Design our content marketing strategy and plans, including measurable goals, topics, target audience, type of content to be created, distribution plan, and budgeting. Create and manage our content and social media calendars, aligning with the broader planning, processes, and tools used by the Marketing team. Create content (e.g., blog posts, customer stories, surveys, social media posts, etc.) and partner with other members of the team on video ideas or website copy. Edit and proofread content created by other members of the Marketing team (e.g., product announcements, email copy, community posts, video scripts, PR announcements). Repurpose and successfully distribute content across channels (e.g., SEO, email, social media, paid advertising, etc.). Develop content marketing KPIs and regularly report on overall or initiative-specific metrics.