Senior Content Marketing Manager
Job Description
We are seeking a talented and experienced Sr. Content Marketing Manager to join our team. The ideal candidate will be responsible for leading our content marketing efforts across various channels, driving brand awareness, and engagement, ensuring consistent writing styles and tone of voice, and ultimately, revenue growth. This individual will have a proven track record of writing, developing and executing successful content strategies that align with business objectives. ;All candidates will be asked to share a sample content strategy framework and plan, as well as a writing sample. As the Content Marketing Manager at DataRobot, you will play a pivotal role in shaping our content strategy in collaboration with Product Marketing Management (PMM), Demand Generation, Digital Marketing, and Corporate Marketing teams. Your responsibilities will include driving timelines and owning the budget for content initiatives. You will serve as both copywriter and copy editor for all core assets, ensuring clarity, simplicity, and effectiveness in messaging. Taking the lead in crafting the overall content strategy, you will also conduct interviews with Subject Matter Experts (SMEs) to generate insightful content. Your expertise will be instrumental in transforming mundane copy into captivating narratives that resonate with our audience, making our messaging not only compelling, but also powerful in driving engagement, brand recognition, and thought leadership.
Job Responsibilities
Develop and execute a comprehensive content marketing strategy to support brand objectives and drive business growth. Create content as well as manage a bench of content writers, including vendors, to develop high-quality content across various formats (e.g., white papers, web, articles, blog posts, video scripts). Collaborate with cross-functional teams, including PMM and Demand Generation to ensure alignment of content initiatives with overall business goals. Analyze content performance metrics and user engagement data to optimize content strategies and improve ROI. Stay up-to-date with industry trends and best practices in content marketing, SEO, and digital marketing, and implement innovative approaches to enhance our content strategy. Oversee content production schedules and ensure timely delivery of content assets.
Job Requirements
Bachelor's degree in Marketing, Communications, Journalism, or a related field. 5 years of experience in content marketing or a related role, with a proven track record of developing and executing successful content strategies. Excellent written and verbal communication skills, with the ability to craft compelling and engaging content. Creative thinker with a strategic mindset and the ability to translate business objectives into effective content initiatives. Strong analytical skills and the ability to interpret data to drive content strategy decisions. Experience working in data, analytics, and AI is preferred, but more than anything we want a solid content leader who knows their stuff. Proven ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
About
DataRobot
DataRobot is the leader in Value-Driven AI, a unique and collaborative approach to generative and predictive AI that combines an open platform, deep expertise and broad use-case experience to improve how organizations run, grow and optimize their business. The DataRobot AI Platform is the only complete AI lifecycle platform that interoperates with an organization’s existing investments in data, applications and business processes, and can be deployed on prem or on any cloud environment. Global organizations, including 40% of the Fortune 50, rely on DataRobot to drive greater impact and value from AI.
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