Head of Content Strategy
Job Description
We're seeking an experienced Head of Content Strategy to lead our content efforts across our portfolio. In this high-impact role, you'll: Drive the implementation of our 10x content strategy across all channels Establish SimplyCodes as the authoritative voice in online savings and e-commerce knowledge Lead the development of a cohesive brand voice and messaging framework Optimize content performance through data-driven decision making Foster cross-functional collaboration to amplify content impact Drive innovation in content formats and distribution, including YouTube strategy and podcast development You'll report directly to the CEO and play a key role in strategic marketing initiatives.
Job Responsibilities
Develop and execute a comprehensive content strategy aligned with business goals across all major platforms (YouTube, TikTok, Instagram, Pinterest, LinkedIn, blog, email) Lead content creation and optimization for SimplyCodes' YouTube channel, aiming for significant subscriber and view growth Implement and optimize SEO strategies to drive organic traffic growth Collaborate with product and AI teams to create content that showcases our technology Develop and manage the content calendar, ensuring consistent high-quality output across all channels Lead data analysis to inform content strategy and demonstrate ROI Mentor and develop a team of content creators, fostering a culture of excellence Represent Demand.io's content practice at industry conferences
Job Requirements
We're open to exceptional candidates at various levels - title and compensation will be commensurate with experience and impact. Must-Haves: 10+ years of experience in content strategy, preferably in B2C tech or e-commerce Proven track record in developing and executing multi-channel content strategies, with a strong emphasis on video content (especially YouTube) Expertise in SEO and data-driven content optimization Experience in creating content for AI-powered products or features Strong leadership and team management abilities Excellent writing, editing, and storytelling skills Nice-to-Haves: Experience in podcast production or other multimedia content formats Background in e-commerce or financial technology content Familiarity with community-driven content creation strategies Publications or speaking engagements related to content strategy or e-commerce Advanced degree in Journalism, Communications, Marketing, or related field
About
Demand.io
Demand.io aims to be the world's leading source of e-commerce knowledge. Founded in 2009, we're developing AI-driven products to transform online shopping: SimplyCodes: AI and community-powered savings platform covering 400,000+ stores Product.ai: AI shopping assistant (in development) to redefine online purchasing Our products drive over $1 billion in annual e-commerce volume, with plans for substantial growth.
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