Director of Content Marketing
Job Description
The Director of Content Marketing will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, generates leads, and supports customer retention. This role requires a strategic thinker with a strong background in content creation, broad B2B marketing experience, and data-driven decision-making.
Job Responsibilities
Help establish Forma as the best known, easiest to find, and most admired provider in our space by owning Forma’s brand awareness strategy. Operate with a keen performance marketing mindset by understanding strategic intent, testing messaging and conversions, and owning KPIs. Develop and execute successful content marketing strategies across various formats, including: blog posts, social posts, whitepapers, case studies, eBooks, videos, webinars, enablement tools, and infographics. Ensure content is optimized for SEO and aligned with our brand voice and messaging. Own customer case studies: identify, source, and showcase customer success for written case studies and Forma events. Craft newsletters, emails, social media promotions, and event abstracts to keep the broader marketing engine running. Develop strategies for online and offline community building, including forums, social media groups, and user events. Expand Forma’s social media presence and reach across various platforms.</li><li>Serve as the marketing team’s unofficial grammar police with meticulous attention to detail.
Job Requirements
7+ years marketing experience. Have relevant experience and a proven playbook creating engaging content coupled with the ability to articulate strategy and results. Experience marketing in the employee benefits industry and an understanding of the broker consultant ecosystem. Advocate for a bias toward producing (appreciating that every day we don’t communicate with our target audience is a day lost). Ability to wear multiple hats and willingness to work in a fluid marketing team with limited hand holding or support. Experience managing PR efforts, SEO efforts, and their respective agencies.</li><li>Some light design and video editing skills.
About
Forma
The market for employee benefits is broken. Companies spend millions annually on employee benefits that employees neither value nor regularly use. Founded in 2017, Forma set out to build a better model by challenging traditional one-size-fits-all approaches. Forma’s flexible benefits software helps companies offer competitive benefits packages while reducing costs and inefficiencies, by giving employees more choice and flexibility in how they spend their benefit allowances. The platform also saves HR professionals countless hours managing and supporting various point solutions.
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