Job Responsibilities

Content Strategy: Develop and execute a comprehensive content marketing strategy that aligns with business goals and drives brand awareness, engagement, and lead generation. Content Creation: Produce high-quality content across various formats, including blog posts, whitepapers, ebooks, case studies, infographics, videos, webinars, and social media posts. Editorial Calendar: Manage the editorial calendar, ensuring a consistent and timely flow of content that supports marketing campaigns and initiatives. SEO Optimization: Optimize content for search engines to increase organic traffic and improve search rankings. Audience Research: Conduct research to understand the needs, interests, and challenges of our target audience, ensuring content is relevant and valuable. Collaborative Projects: Work closely with product marketing, demand generation, design, and sales teams to create content that supports product launches, campaigns, and sales enablement. Content Distribution: Develop and execute content distribution strategies to maximize reach and engagement across owned, earned, and paid channels. Performance Analysis: Monitor and analyze content performance metrics, leveraging insights to refine and improve content strategies. Brand Voice: Maintain a consistent brand voice and tone across all content, ensuring it resonates with our audience and supports our brand positioning. Thought Leadership: Establish Productboard as a thought leader in the product management space through insightful and authoritative content - engage internal evangelists and influential voices in Product Management. Continuous Improvement: Stay abreast of industry trends, best practices, and emerging content formats to keep our content strategy innovative and competitive.