How to Plan for Owned Media in 2024

The official guide to planning, budgeting, and justifying an investment in owned media.

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What's Inside

In 2024, the landscape for marketing and sales teams is challenging due to limited resources and high performance expectations. However, there's an opportunity for innovation and efficient growth.

The idea of “Every company is becoming a media company” has been discussed in the marketing industry for several years. But how do you actually plan, budget, and get buy-in for your Owned Media initiative?

In this 40 page guide you’ll learn:

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Why invest in Owned Media in 2024?

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How to create an internal business case for Owned Media

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Specific examples of strategic initiatives for Owned Media

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How to budget (with real budgets) for Owned Media

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A few examples of brands who are successfully using Owned Media